Real Estate · AI Reputation Intelligence
The Signal monitors your Google reviews, neighbourhood group mentions, and competitor moves — then delivers a Monday brief with three things to act on before the next showing.
Authority plan — $49/mo founding rate for the first 100 agents.
Signal Sources
Google Business reviews
Every new review detected, sentiment tracked, response reminders sent.
Neighbourhood group mentions
Nextdoor, local Facebook groups — your name monitored across the hyperlocal layer.
Yelp & directory listings
Review velocity and rating changes across the directories buyers actually use.
Competitor activity
When a competing agent gets mentioned in your neighbourhood, you know about it.
Local press & news
Real estate market coverage that mentions your name, brokerage, or listings.
LinkedIn & social citations
When clients or referral partners mention you publicly.
Sample Brief
Every section tailored to your neighbourhoods, keywords, and competitors.
What happened
You received 6 new Google Business reviews this week (5 five-star, 1 four-star), up from 3 last week. Two neighbourhood Facebook posts mentioned your name — one in Glenora, one in Westmount. A competing agent was mentioned 11 times on Nextdoor, primarily around open house activity in Oliver.
What it means
The review velocity spike correlates with your recent Glenora closing — organic reviews typically post 5–7 days after a transaction completes. The 4-star review breaks a streak and likely reflects a service friction point, not an outcome issue. Your competitor's 11 Nextdoor mentions in Oliver signal a systematic open house strategy in a neighbourhood adjacent to your core market.
What to do
1. Respond to the 4-star review within 24 hours — a gracious response is read by every future buyer who visits your profile. 2. Message the two neighbourhood group posters directly — convert organic mentions into documented testimonials. 3. Post about your recent Oliver-area sales on Nextdoor before this weekend — match your competitor's neighbourhood visibility while they are drawing open house traffic.
The interpretation layer
Other tools
You got a 4-star review.
The Signal
A 4-star review after a streak of 5-stars likely signals a service friction point, not an outcome issue. Here's where to look.
Other tools
A competitor posted on Nextdoor.
The Signal
This is their third Oliver post this month — they're running a systematic neighbourhood strategy and open houses are their foot-in-door. Here's how to counter it.
Other tools
6 new reviews this week.
The Signal
The spike correlates with your Glenora closing 6 days ago — organic reviews post 5–7 days after close. Momentum is building, not random.
Other tools
No new reviews this week.
The Signal
Quiet weeks often follow quiet closings. Your last 3 closes were over 3 weeks ago — the review lag is normal. Here's what to do about pipeline visibility.
Questions
Do I need to connect my Google Business account?
The Signal monitors your public Google Business profile automatically — no account connection needed. We scan for new reviews, rating changes, and Q&A activity using your business name and address as keywords.
Will it monitor multiple neighbourhoods?
Yes. You tell us which neighbourhoods, postal codes, or community names matter to you. The Signal monitors Nextdoor and Facebook group activity for those areas specifically.
Can I track more than one competitor?
Yes — you can add as many competitor names or brokerage names as you want. The Signal watches all of them and flags when they receive significant local mentions.
What about CREA or MLS mentions?
MLS data is proprietary and not publicly crawlable. The Signal focuses on the public reputation layer — reviews, social, news, and neighbourhood groups — where your buyer pipeline actually forms opinions.
Set up takes 3 minutes. Your first brief arrives next Monday. Founding member rate — $49/mo locked permanently for the first 100 agents.
Start your free brief →