Law Firms & Attorneys · Reputation Intelligence
Google reviews, Avvo citations, LinkedIn mentions, and legal press — monitored weekly and delivered every Monday with three bar-compliant actions to take before your first client call.
3 minutes to set up. First brief next Monday. Founding rate — $49/mo for the first 100 firms.
Built with bar advertising rules in mind
✓No testimonial-style language in action recommendations
✓No specific outcome guarantees or success rate claims
✓All suggested actions reviewed against provincial and state bar advertising rules
✓Educational outreach framed correctly for law society compliance
Signal Sources
Google Business reviews
Every new review detected, sentiment tracked, and response timing measured. Rating trends surfaced before they become patterns.
Avvo, Justia & FindLaw
Legal directory activity — new reviews, rating changes, and endorsements on the platforms prospective clients check before calling.
LinkedIn citations
When clients, referral partners, journalists, or other attorneys mention you or your firm publicly on LinkedIn.
Legal press & business journals
Mentions in local business publications, legal media, bar association bulletins, and regional news outlets.
Bar association & directories
Activity on law society directories and professional profiles — your listings monitored for accuracy and completeness.
Competitor firm intelligence
When competing firms in your practice area receive press coverage, speaking engagements, or directory recognition you don't.
Sample Brief
Tailored to your practice areas, firm name, competitor firms, and directory profiles.
What happened
Your firm received 3 new Google Business reviews this week — all 5-star — bringing your total to 67 with a 4.9 average. One Avvo review posted mentioning collaborative divorce. A LinkedIn article by a partner at Brownlee LLP on estate disputes received 112 engagements — highest in your practice area this month. Two Edmonton business journal articles covered estate planning this week; neither quoted your firm.
What it means
Three 5-star reviews in a single week is unusual for a law firm — most practices receive 1–2 per month. This is almost certainly a file-closing cluster, suggesting a strong quarter finish. The Avvo mention of collaborative divorce is valuable keyword association — it's a high-intent search term and your profile now has editorial content connecting you to it organically. The business journal gap is the most actionable signal: two estate planning articles ran this week without quoting any boutique firms.
What to do
1. Contact both business journal reporters who covered estate planning — introduce yourself as a source for future pieces. Journalists file these contacts for the next story. Compliant under bar rules as educational outreach. 2. Publish a LinkedIn post on a collaborative divorce myth or estate planning misconception — 200 words, no client details. Enter the content space Brownlee is occupying before it becomes their owned territory. 3. Request a Google or Avvo review from your three most recently closed clients. Your review velocity is the highest it's been this year — momentum is the right time to ask.
Practice Areas
Family Law
Collaborative divorce, custody, estate disputes — high-intent search terms you need to own on Google and Avvo.
Business & Corporate
Referral-driven practice where LinkedIn citations and chamber visibility directly affect deal flow.
Estate Planning
Seasonal demand spikes — monitor competitor content and editorial coverage before tax season hits.
Criminal Defence
Review velocity matters. Google and Avvo are often the first stop for families seeking counsel.
Real Estate Law
Closely linked to agent and lender referrals — your Google presence directly affects referral trust.
Employment Law
High emotional stakes. Review sentiment and directory completeness carry outsized weight for first-time clients.
3 minutes to set up. First brief next Monday. Bar-compliant from day one. $49/mo founding rate for the first 100 firms.
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