The Signal for Healthcare
The Signal monitors your Google reviews, Healthgrades, patient directories, and local press — then delivers a Monday briefing with exactly three things to do to protect and grow your practice reputation.
Start your free briefBuilt for regulated professionals
Practice Types
Dentists & Dental Specialists
Google reviews drive new-patient decisions more than any other factor in dental. Monitor every one.
Therapists & Counsellors
Psychology Today profile, Google, and peer mentions — tracked without violating patient confidentiality norms.
Chiropractors & Physiotherapists
High-volume local searches, competitive review landscape, and insurance-directory accuracy all in one briefing.
Optometrists
Frame your practice as the neighbourhood authority — monitor local press, Google, and directory ranking changes.
Family & General Physicians
For private and direct-care practices: track patient sentiment, Healthgrades standing, and local reputation signals.
Naturopaths & Integrative Health
Monitor practitioner directories, community forum mentions, and press coverage that influences health-conscious patients.
Signal Sources
Google Business reviews
Every new review tracked in real time — rating trends, sentiment shifts, and keywords patients use when describing their experience.
Healthgrades & RateMDs
Ratings and reviews across the major patient-review directories, monitored for accuracy, new feedback, and competitor standing.
Local & medical press
Mentions in local news, hospital announcements, and medical publications — when your name appears or your competitors get coverage you should know first.
Competitor monitoring
Track when competing practices or physicians gain new reviews, press mentions, or ranking changes in your specialty and geography.
Referral directory listings
Your profiles on Zocdoc, Psychology Today, and specialty directories monitored for completeness, accuracy, and ranking signals.
Community & social mentions
Patient community forums, local Facebook groups, Reddit — when your practice is mentioned outside of formal review sites.
Sample Brief — Dental Practice
What happened
Your Google Business Profile received 4 new reviews this week (avg 4.75★). One 2-star review posted Tuesday cited a wait-time issue. Healthgrades shows no change. A competing dental practice two blocks away, Ridgeview Dental, received 11 new Google reviews this month and now holds a 4.9★ rating with 312 reviews vs your 4.7★ with 89. Local newspaper ran a feature on dental anxiety featuring a dentist from a clinic you compete with directly.
What it means
The 2-star review is the most important signal this week — not because one negative review damages your reputation, but because how you respond to it does. Patients read responses to critical reviews before they book. Ridgeview Dental's 312-review volume is a significant local SEO signal: Google's local pack ranking heavily weights both quantity and recency. The newspaper feature is a missed opportunity — your practice has equal or stronger clinical standing, but you're not in the editorial relationships that produce this kind of earned visibility.
What to do
1. **Respond to the 2-star review within 24 hours** — acknowledge the wait time concern, apologize briefly, and invite them to call the office directly. Do not share any patient details in the response. A measured, caring reply is often more trust-building than the original complaint was damaging. 2. **Send review requests to 5 recent patients this week** — use your PMS to identify patients seen in the last 30 days who have not left a review. A direct text message link to Google converts at 3–5x over email. Closing Ridgeview Dental's volume gap is a 6-month project that starts this week. 3. **Email the local newspaper health editor** — introduce yourself as a source for dental and oral health stories. Reference the anxiety piece they just ran. Two sentences, no pitch. Journalists file these for their next story.
Set up in under five minutes. No credit card for the first brief. You will have your Monday morning signal intelligence before your first appointment of the week.
Start watching your reputation →